RoleArt Director, Lead Brand Designer
Period
2026
Tôt is a Geneva-based cold brew coffee brand built around the idea of starting early—fresh, vibrant, and unapologetically modern.
The challenge was to create a distinctive identity in a crowded coffee space while balancing Swiss minimalism with a playful, Gen Z–leaning edge.
The solution was a cohesive brand system that blends clean design with personality: a refined color palette, contemporary typography, and a tone of voice that is confident, cheeky, and culturally in tune. Geometric shapes, inspired by the Oji cold brew tower and extracted from the logo, were developed into a flexible visual language to bring structure and recognizability across applications. The result is a brand that feels both crafted and current—elevating cold brew from a product into a fresh, expressive ritual.